Landing a high-skilled job with a competitive salary means adapting to rapidly changing technologies. One way to maximise your career options in the tech sector is to develop your Salesforce skills. One of the leading entities in the market today, Salesforce predicts its sales to double over the next few years. With many tagging the CRM suite as the future of work, more and more members of the IT industry are now looking to the Salesforce ecosystem to boost their employability. Building on your Salesforce skills could give you a competitive advantage over other candidates and help you hit the ground running once you’ve got the job. Here’s why you should think about honing your Salesforce skills.

More than just the leading CRM tool over the last few years, Salesforce’s prominence in the digital job market is clear. In fact, there are now more Salesforce jobs available than ever before. Last year, the company pledged to invest $2.5 billion (£1.9 billion) in its UK business over the next five years — a move that predicts the creation of more than 329,000 jobs in the same time span.
Its popularity as the seventh most in-demand software skill has prompted companies to create jobs designed to maintain their Salesforce apps. A highly popular role is that of the Technical Architect, who specializes in building and designing solutions across Salesforce platforms. Given the increasing interest in cloud-based solutions, coding, and data science, Developers and Data Analysts are also highly sought positions today.
Demand for Salesforce skills spans several areas including IT, sales, operations, business management and marketing. Salesforce skills are also driving the future of new careers such as Business Intelligence analysts who work on customer insights, and IT project managers who lead Salesforce implementations.
As the software solution continues to expand, more companies are discovering the vital role of in-house professionals. As such, other companies now require Salesforce as a complementary skill to sales, marketing, and technical IT skills. What exactly counts as Salesforce skills? This can be anything from basic end-user level understanding of Salesforce products — like running reports or tracking sales leads — to more advanced software development skills such as building and integrating apps.

With the growing interest in CRM solutions, plenty of resources and materials are available to help professionals develop their Salesforce skills. One recommended example is Trailhead, Salesforce’s free, self-led online learning platform which guides users of all levels across the key features of the product. The guided and interactive platform allows Admins and Developers to learn Salesforce, with hands-on challenges and a points/badge system to track your progress. View the modules here.
Other online platforms like Udemy, Simplilearn, and Edureka also offer affordable classes and valuable instruction. Several certifications are available, to provide credibility to your CV and increasing the chances of landing a Salesforce job.

Experienced Salesforce professionals are sought-after and well-compensated. For instance, highly advanced development skills such as Visualforce and Sales Cloud can attract salaries as big as $100,000. Highlighting Salesforce skills will add value to your CV and may carry some weight during salary negotiations. Sales and marketing roles that require Salesforce skills respectively pay 8% and 5% more than standard sales and marketing positions. Meanwhile, IT roles with complementary knowledge of the software carries an 11% pay premium.
Labour-market analysis firm, Burning Glass Technologies, conducted research on the demand for Salesforce skills in the job market and reviewed 27 million unique job postings collected over a 12 month period. They found that jobs asking for Salesforce skills are growing faster than overall job postings, and these jobs pay more than jobs that don’t require Salesforce skills.
Aside from significant salary premium, jobs that require Salesforce skills pay an average of more than £60,000 per year. A recent Mason Frank Salary Survey revealed that Salesforce Developers in the UK earn around £66,000 on average, while Technical Architects can earn a whopping £121,000.
With the company’s investment pledge last year, its UK network expects to generate more than $65 billion of net new business revenues by 2022. The expected growth in customer success over this period of investment should maintain the demand for Salesforce jobs and competitive salary packages, so now’s the time to tune-up your Salesforce skills and upgrade your career.

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